RealRoots - Market Research Report
Curated Friendship Programs for Women
Report Date: September 2025
Market Position
Strong Growth Potential
Executive Summary
Key Findings
- 100% success rate, nearly 1,000 women served
- Premium, high-touch model with professional facilitation
- Strong market opportunity in $500B+ loneliness economy
- Scalable model for geographic expansion
Market Opportunity
- Women 21+ in major U.S. cities
- Post-pandemic demand for in-person connection
- Partnerships with corporations and communities
- Expansion to new demographics and service offerings
Company Overview
RealRoots is a Y Combinator-backed startup dedicated to solving the loneliness epidemic for women through curated, in-person friendship programs. Founded by Dorothy Li and Tara Kappel, RealRoots offers a structured six-week program led by professional guides, guaranteeing meaningful connections. With nearly 1,000 women served and a 100% success rate, RealRoots is positioned as a premium, high-touch alternative to traditional friendship apps. The company’s mission is to make friendship formation intentional, accessible, and lasting.
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