Scrunch AI - Market Research Report
Enterprise Answer Engine Optimization for AI-powered search visibility
Report Date: September 2025
Market Position
Strong Growth Potential
Executive Summary
Key Findings
- Scrunch AI is rapidly emerging as a market leader in AI-powered search optimization, with strong enterprise traction and 500+ brands onboarded.
- Month-over-month customer growth exceeds 50%, indicating robust demand and product-market fit.
- The company’s platform enables brands to optimize for AI agents, addressing the shift to zero-click and agentic web search.
- Scrunch AI is positioned to capture a significant share of the $50B+ TAM projected by 2030.
Market Opportunity
- The AI search engine market is expected to grow from $16.28B in 2024 to $50.88B by 2033.
- 40% of web searches are now zero-click, requiring new optimization strategies for brands.
- Scrunch AI’s Agent Experience Platform (AXP) provides actionable insights and real-time monitoring for enterprise clients.
- Strong growth, innovative technology, and a seasoned founding team position Scrunch AI for long-term success.
Company Overview
Scrunch AI was founded in the fall of 2023 and quickly emerged as a key player in the Answer Engine Optimization (AEO) market. Its platform provides brands with visibility into how their content is interpreted by AI search engines like ChatGPT, Google AI Overviews, and Perplexity. With 500+ brands onboard, including Dell, Lenovo, and Penn State, Scrunch AI has demonstrated significant traction. The company’s recent $15M Series A will further develop its Agent Experience Platform (AXP) and expand enterprise reach. Scrunch AI’s mission is to build the first AI customer experience platform, helping brands adapt to the agentic web era where AI agents mediate customer discovery and evaluation.
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